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What Counts

How to use the science of self-improvement to live healthier, achieve more, and feel more fulfilled—delivered weekly.

Written by

Benji and Jacob

Featured Posts

I Tracked 168 Personal Metrics This Year: Here's What I've Learned

Dec 28, 2025

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16 min read

I Tracked 168 Personal Metrics This Year: Here's What I've Learned

Benjamin Wilkins

7 Unconventional Things I Learned by Tracking My Sleep for 619 Days

Nov 28, 2024

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12 min read

7 Unconventional Things I Learned by Tracking My Sleep for 619 Days

Benjamin Wilkins

I Tracked 182 Personal Metrics This Year: Here's What I've Learned

Dec 26, 2024

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13 min read

I Tracked 182 Personal Metrics This Year: Here's What I've Learned

Benjamin Wilkins

Recent Newsletters

Feb 2, 2026

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4 min read

Why Knowing Your Limits Helps You Achieve More, Not Less

Benjamin Wilkins

Jan 26, 2026

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6 min read

The Case for Intentionally Making Your Life Harder

Benjamin Wilkins

I Tracked 168 Personal Metrics This Year: Here's What I've Learned

Dec 28, 2025

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16 min read

I Tracked 168 Personal Metrics This Year: Here's What I've Learned

Benjamin Wilkins

How Benjamin Franklin Made Self-Improvement a Science

Dec 21, 2025

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8 min read

How Benjamin Franklin Made Self-Improvement a Science

Benjamin Wilkins

The Book That Changed Our Lives

Sep 22, 2025

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7 min read

The Book That Changed Our Lives

The return of What Counts

Sep 5, 2025

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2 min read

The return of What Counts

Same workout. Different bodies. Very different results.

May 22, 2025

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9 min read

Same workout. Different bodies. Very different results.

I Tried to Reach Everest Base Camp. Here’s What Happened.

May 1, 2025

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12 min read

I Tried to Reach Everest Base Camp. Here’s What Happened.

Benjamin Wilkins

I’ve never run long distance—so I started running a 5k every day

Apr 17, 2025

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8 min read

I’ve never run long distance—so I started running a 5k every day